APA (7th ed.) Citation

Poynter, R., Williams, N., & York, S. (2014). The handbook of mobile market research: Tools and techniques for market researchers. John Wiley and Sons, Ltd.. https://doi.org/10.1002/9781119208198

Chicago Style (17th ed.) Citation

Poynter, Ray, Navin Williams, and Sue York. The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Chichester, West Sussex, United Kingdom: John Wiley and Sons, Ltd., 2014. https://doi.org/10.1002/9781119208198.

MLA (8th ed.) Citation

Poynter, Ray, et al. The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. John Wiley and Sons, Ltd., 2014. https://doi.org/10.1002/9781119208198.