Open innovation : new product development essentials from the PDMA /

• Άλλοι συγγραφείς: Noble, Charles (Επιμελητής έκδοσης), Griffin, Abbie (Επιμελητής έκδοσης), Durmusoglu, Serdar (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken, NJ : Wiley, 2014.
• Θέματα: New products > Management.; Product management.; BUSINESS & ECONOMICS > Management Science.; Electronic books.

"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Managemen...