Open innovation : new product development essentials from the PDMA /

• Other Authors: Noble, Charles (Editor), Griffin, Abbie (Editor), Durmusoglu, Serdar (Editor)
• Format: eBook
• Language: English
• Published: Hoboken, NJ : Wiley, 2014.
• Subjects: New products > Management.; Product management.; BUSINESS & ECONOMICS > Management Science.; Electronic books.

"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Managemen...