Trillion dollar economists : how economists and their ideas have transformed business /

• Main Author: Litan, Robert E., 1950- (Author)
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley/Bloomberg Press, [2014]
• Subjects: Decision making.; Economists.; Economics.; Commerce.; Electronic books.

"A detailed look at how economists shaped the world, and how the legacy continuesTrillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one of forecas...

Table of Contents:

• Chapter 1 Introduction: Economists as Innovators
• Chapter 2 An Easy Introduction to Economics
• Part I The Power of Economic Ideas: Direct Use in Business
• Part II Economist-Inspired Policy Platforms for Private Business
• Part III Looking Ahead.