Copy, copy, copy : how to do smarter marketing by using other peoples ideas /

• Κύριος συγγραφέας: Earls, Mark (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken : John Wiley & Sons, 2015.
• Θέματα: Marketing.; Consumer behavior.; Advertising.; BUSINESS & ECONOMICS / Marketing / General.; BUSINESS & ECONOMICS / Consumer Behavior.; BUSINESS & ECONOMICS / Advertising & Promotion.; Electronic books.

"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn�...