Customer-centric marketing : building relationships and creating advocates in the age of the consumer /

• Main Author: Cundari, Aldo
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, 2015.
• Subjects: Relationship marketing.; Customer relations.; Marketing > Management.; BUSINESS & ECONOMICS > Marketing > General.; BUSINESS & ECONOMICS > Consumer Behavior.; BUSINESS & ECONOMICS > Customer Relations.; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books.

"Customer-Centric Marketing examines the complex forces influencing the rise of the empowered and demanding customers, and outlines how marketers can use these forces to connect with them. It breaks down how the new purchasing journey has created a whole new set of customer touchpoints with uni...