Predictive marketing : easy ways every marketer can use customer analytics and big data /

• Main Author: Artun, Omer, 1969-
• Other Authors: Levin, Dominique, 1971-
• Format: eBook
• Language: English
• Published: Hoboken : Wiley, 2015.
• Subjects: Marketing.; BUSINESS & ECONOMICS / Marketing / General.; Electronic books.

"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marke...