Predictive marketing : easy ways every marketer can use customer analytics and big data /

• Κύριος συγγραφέας: Artun, Omer, 1969-
• Άλλοι συγγραφείς: Levin, Dominique, 1971-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken : Wiley, 2015.
• Θέματα: Marketing.; BUSINESS & ECONOMICS / Marketing / General.; Electronic books.

"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marke...