Predictive marketing : easy ways every marketer can use customer analytics and big data /
"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marke...
Κύριος συγγραφέας: | |
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Άλλοι συγγραφείς: | |
Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Hoboken :
Wiley,
2015.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |