Reframe the marketplace : the total market approach to reaching the new majority /

• Κύριος συγγραφέας: Bowman, Jeffrey L., 1970-
• Άλλοι συγγραφείς: Katz, Jeremy, 1969-
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Hoboken : Wiley, 2015.
• Έκδοση: 1.
• Θέματα: Minority consumers.; Marketing > Cross-cultural studies.; BUSINESS & ECONOMICS > Management.; Marketing.; Electronic books.; Cross-cultural studies.

"Reframe identifies the Total Market, a group of emerging consumers who have been ignored in marketing and advertising for the last 50 years. They are the individuals who have been part of the contemporary and cultural transformation of the world's population. That group includes underserv...