Magnetic : the art of attracting business /

• Main Author: Calloway, Joe
• Format: eBook
• Language: English
• Published: Hoboken : Wiley, 2015.
• Subjects: Customer relations > Management.; Electronic commerce.; BUSINESS & ECONOMICS / Marketing / General.; BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.; BUSINESS & ECONOMICS / Customer Relations.; Electronic books.

"Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new custo...

Table of Contents:

• Why magnetic matters
• The power of word of mouth
• The hard work of making it simple
• The 3 things you want them to say
• The three things you must get right
• The best idea ever
• Better beats different
• From magnetic to irrelevant
• Never stop improving
• The magnetic mindset common threads
• The St. Paul Saints : it's all word of mouth
• A magnet needs a market
• Lessons from a start-up magnet
• Who moved my market?
• You're fired!
• Magnetic connections
• Losing your magnetic mojo
• The amazing, simple, overlooked advantage
• Tomorrow's magnetic business
• Index.