Service design for business : a practical guide to optimizing the customer experience /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Reason, Ben, 1972- (Συγγραφέας), Løvlie, Lavrans, 1969- (Συγγραφέας), Flu, Melvin Brand, 1966- (Συγγραφέας)
Μορφή: Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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072 7 |a BUS  |x 082000  |2 bisacsh 
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049 |a MAIN 
100 1 |a Reason, Ben,  |d 1972-  |e author. 
245 1 0 |a Service design for business :  |b a practical guide to optimizing the customer experience /  |c Ben Reason, Lavrans Løvlie, Melvin Brand Flu. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons, Inc.,  |c [2016] 
300 |a 1 online resource. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record and CIP data provided by publisher. 
505 0 |a Title Page; Copyright; Table of Contents; Introduction; Who This Book Is For; How to Navigate This Book; Chapter 1: Why Service Design; Three Trends That Make Service Design Relevant Today; Use Service Design to Deal with Business Ambitions and Organizational Challenges; Key Concepts; Chapter 2: Foundations: Three Critical Factors in Service Design; Movement; Structures; Behavior; Challenges; Chapter 3: The Customer Story: Understanding Customers Better Provides the Basis for Customer-Driven Service Improvement and Innovation; Get the Basics Right and Achieve Customer Experience Excellence 
505 8 |a Prevent Customer Irritations and FailuresEngage Customers Effectively; High-Impact Customer Innovations; Chapter 4: Business Impact: Designing a Service around Customers' Needs Provides a New Way to Address Age-Old Business Challenges; Innovate New Business Concepts; Becoming a More Digital Business; Achieve Higher Customer Performance; Successful Launch and Adoption of a New Product or Service; Chapter 5: Organizational Challenge: Using Customer Centricity to Move Your Organization Forward; Foster Internal Alignment and Collaboration; Deliver Better Staff Engagement and Participation 
505 8 |a Build a Customer-Centric OrganizationBuilding a More Agile Organization; Chapter 6: Tools; Customer Profiles; Customer Insights; Customer Journeys; Customer LifeCycles; Cross-Channel Views; Service Scenarios; Organizational Impact Analysis; Creative Design Workshops; Acknowledgements; Index; End User License Agreement 
650 0 |a Customer services. 
650 0 |a Customer relations. 
650 7 |a Customer relations.  |2 fast  |0 (OCoLC)fst00885533 
650 7 |a Customer services.  |2 fast  |0 (OCoLC)fst00885545 
650 7 |a BUSINESS & ECONOMICS / Industrial Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Management Science  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Organizational Behavior  |2 bisacsh 
655 4 |a Electronic books. 
655 0 |a Electronic books. 
655 7 |a Electronic books.  |2 local 
700 1 |a Løvlie, Lavrans,  |d 1969-  |e author. 
700 1 |a Flu, Melvin Brand,  |d 1966-  |e author. 
776 0 8 |i Print version:  |a Reason, Ben, 1972- author.  |t Service design for business  |d Hoboken, N.J. : John Wiley & Sons, Inc., [2016]  |z 9781118988923  |w (DLC) 2015032743 
856 4 0 |u https://doi.org/10.1002/9781119176541  |z Full Text via HEAL-Link 
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