Strategy beyond markets

• Άλλοι συγγραφείς: De Figueiredo, John M., Lenox, Michael, Oberholzer-Gee, Felix, Vanden Bergh, Richard G.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2016.
• Σειρά: Advances in strategic management ; v. 34.
• Θέματα: Business & Economics > Strategic Planning.; Business strategy.; Business planning.; Strategic planning.; Organizational behavior.

Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, lo...