Strategy beyond markets

• Other Authors: De Figueiredo, John M., Lenox, Michael, Oberholzer-Gee, Felix, Vanden Bergh, Richard G.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2016.
• Series: Advances in strategic management ; v. 34.
• Subjects: Business & Economics > Strategic Planning.; Business strategy.; Business planning.; Strategic planning.; Organizational behavior.

Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, lo...