Creating powerful brands in consumer, service and industrial markets /

• Main Author: De Chernatony, Leslie
• Other Authors: McDonald, Malcolm
• Format: Book
• Language: Greek
• Published: Oxford , Boston : Butterworth-Heinemann, c 1998
• Edition: 2 nd ed.
• Series: CIM professional
• Subjects: BRAND NAME PRODUCTS > PLANNING
• Physical Description: xiii. , 430 σ. : εικ. ; 24 εκ.
• Bibliography: Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
• ISBN: 0750622407