Creating powerful brands in consumer, service and industrial markets /
| Main Author: | De Chernatony, Leslie |
|---|---|
| Other Authors: | McDonald, Malcolm |
| Format: | Book |
| Language: | Greek |
| Published: |
Oxford , Boston :
Butterworth-Heinemann,
c 1998
|
| Edition: | 2 nd ed. |
| Series: | CIM professional
|
| Subjects: |
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