Creating powerful brands in consumer, service and industrial markets /
Main Author: | De Chernatony, Leslie |
---|---|
Other Authors: | McDonald, Malcolm |
Format: | Book |
Language: | Greek |
Published: |
Oxford , Boston :
Butterworth-Heinemann,
c 1998
|
Edition: | 2 nd ed. |
Series: | CIM professional
|
Subjects: |
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