Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Ding, Min (Επιμελητής έκδοσης), Eliashberg, Jehoshua (Επιμελητής έκδοσης), Stremersch, Stefan (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York, NY : Springer New York : Imprint: Springer, 2014.
• Σειρά: International Series in Quantitative Marketing, 20
• Θέματα: Medicine.; Finance.; Pharmaceutical technology.; Economic policy.; Biomedicine.; Pharmaceutical Sciences/Technology.; R & D/Technology Policy.; Finance, general.

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulator...