Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies /
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulator...
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Springer New York : Imprint: Springer,
2014.
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| Series: | International Series in Quantitative Marketing,
20 |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
