Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies /

Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies /

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulator...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Ding, Min (Editor), Eliashberg, Jehoshua (Editor), Stremersch, Stefan (Editor)
Format: Electronic eBook
Language:English
Published: New York, NY : Springer New York : Imprint: Springer, 2014.
Series:International Series in Quantitative Marketing, 20
Subjects:
Medicine.
Finance.
Pharmaceutical technology.
Economic policy.
Biomedicine.
Pharmaceutical Sciences/Technology.
R & D/Technology Policy.
Finance, general.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

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