The Psychology of Micro-Targeted Election Campaigns
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilizat...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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Έκδοση: | 1st ed. 2019. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Introduction
- 1. Approaching Persuasion
- 2. Subjective rationality
- 3. Source credibility
- 4. From belief to behaviour
- 5. Voter relevance and campaign phases
- 6. Psychometrics, model generation, and data
- 7. Micro-target campaign management
- 8. Negative campaigning and attack ads
- 9. Modelling complex systems
- 10. From analytic to dynamic micro-target models
- 11. State of play.