The Psychology of Micro-Targeted Election Campaigns

• Main Author: Madsen, Jens Koed (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Psychology, Applied.; Industrial psychology.; Economics-Psychological aspects.; Political communication.; United States-Politics and government.; Europe-Politics and government.; Applied Psychology.; Industrial and Organizational Psychology.; Economic Psychology.; Political Communication.; US Politics.; European Politics.

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilizat...

Table of Contents:

• Introduction
• 1. Approaching Persuasion
• 2. Subjective rationality
• 3. Source credibility
• 4. From belief to behaviour
• 5. Voter relevance and campaign phases
• 6. Psychometrics, model generation, and data
• 7. Micro-target campaign management
• 8. Negative campaigning and attack ads
• 9. Modelling complex systems
• 10. From analytic to dynamic micro-target models
• 11. State of play.