How Digital Communication Technology Shapes Markets Redefining Competition, Building Cooperation /

• Main Author: Bhatt, Swati (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Series: Palgrave Advances in the Economics of Innovation and Technology
• Subjects: Communication.; Industrial organization.; Economic policy.; Culture - Economic aspects.; Economics.; R & D/Technology Policy.; Cultural Economics.; Industrial Organization.; Media and Communication.; Communication Studies.

This Palgrave Pivot explores how communication technology such as the Internet has changed the nature of trade, focusing especially on economy-wide reductions in company size (granularity) and the role of retailers (disintermediation). By increasing access to comparative data, influencing conception...