Distribution Strategy The BESTX® Method for Sustainably Managing Networks and Channels /

• Κύριος συγγραφέας: Moretti, Livio (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Management for Professionals,
• Θέματα: Sales management.; Production management.; Leadership.; Sales/Distribution.; Operations Management.; Business Strategy/Leadership.
• Φυσική περιγραφή: XVI, 216 p. 81 illus., 77 illus. in color. online resource.
• ISBN: 9783319919591
• ISSN: 2192-8096
• DOI: 10.1007/978-3-319-91959-1

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.