eBusiness & eCommerce Managing the Digital Value Chain /

• Main Authors: Meier, Andreas (Author), Stormer, Henrik (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
• Subjects: Business.; Organization.; Planning.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; IT in Business.; e-Commerce/e-business.

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...