eBusiness & eCommerce Managing the Digital Value Chain /

eBusiness & eCommerce Managing the Digital Value Chain /

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Meier, Andreas (Συγγραφέας), Stormer, Henrik (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
Θέματα:	Business. Organization. Planning. Information technology. Business > Data processing. E-commerce. Business and Management. IT in Business. e-Commerce/e-business.
Διαθέσιμο Online:	Full Text via HEAL-Link

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