International Small and Medium-Sized Enterprises Internationalization Patterns, Mode Changes, Configurations and Success Factors /

• Κύριος συγγραφέας: Olejnik, Edith (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Σειρά: Handel und Internationales Marketing Retailing and International Marketing
• Θέματα: Business.; Entrepreneurship.; Leadership.; Business and Management.; Business Strategy/Leadership.

With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three differe...