International Small and Medium-Sized Enterprises Internationalization Patterns, Mode Changes, Configurations and Success Factors /

• Main Author: Olejnik, Edith (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Series: Handel und Internationales Marketing Retailing and International Marketing
• Subjects: Business.; Entrepreneurship.; Leadership.; Business and Management.; Business Strategy/Leadership.

With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three differe...