International Small and Medium-Sized Enterprises Internationalization Patterns, Mode Changes, Configurations and Success Factors /

With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three differe...

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Bibliographic Details
Main Author: Olejnik, Edith (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Series:Handel und Internationales Marketing Retailing and International Marketing
Subjects:
Online Access:Full Text via HEAL-Link
Table of Contents:
  • Internationalization Patterns and Strategies
  • Foreign Operation Modes Changes
  • Organizational Configurations of International Family Firms
  • Firm-level Success Factors.