Deep knowledge of B2B relationships within and across borders
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulti...
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2013.
|
| Series: | Advances in business marketing & purchasing ;
v. 20. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
