Managing product innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
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| Series: | Advances in business marketing and purchasing ;
v. 13. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
