Managing product innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
| Άλλοι συγγραφείς: | |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
|
| Σειρά: | Advances in business marketing and purchasing ;
v. 13. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
