The handbook of media audiences /
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse pers...
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester ; Malden, MA :
Wiley-Blackwell,
2011.
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| Series: | Global handbooks in media and communication research.
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| Online Access: | Full Text via HEAL-Link |
| Summary: | "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- |
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| Physical Description: | 1 online resource (xiii, 540 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781444340525 1444340522 |
| DOI: | 10.1002/9781444340525 |
