Marketing plans : how to prepare them, how to use them /
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put...
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K. :
Wiley,
[2011]
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| Edition: | 7th ed. |
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| Online Access: | Full Text via HEAL-Link |
| Summary: | "Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- |
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| Physical Description: | 1 online resource (xvi, 573 pages) : illustrations (some color) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119205876 1119205875 9780470670163 0470670169 9780470670125 0470670126 9780470670118 0470670118 1283371731 9781283371735 |
| DOI: | 10.1002/9781119205876 |
