Prospect research for fundraisers : the essential handbook /
Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
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| Series: | AFP fund development series.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource. |
| ISBN: | 9781118421574 1118421574 9781118419700 1118419707 9781118585481 1118585488 9781118707364 1118707362 1118297393 9781118297391 9781299385139 1299385133 |
| DOI: | 10.1002/9781118707364 |
