Key Account Management : the Definitive Guide.

• Main Author: Woodburn, Diana
• Other Authors: McDonald, Malcolm
• Format: eBook
• Language: English
• Published: Chichester : Wiley, 2012.
• Edition: 3rd ed.
• Subjects: Marketing > Key accounts.; Selling > Key accounts.; BUSINESS & ECONOMICS > General.; Business.; Key account management.; BUSINESS & ECONOMICS > Marketing > Industrial.; Electronic books.

""This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just ol...