Key Account Management : the Definitive Guide.
""This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just ol...
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester :
Wiley,
2012.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | ""This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling."" Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book by intentionally known autho. |
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| Item Description: | 6.1.1 Sustainable competitive advantage and key accounts. |
| Physical Description: | 1 online resource (498 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470974728 0470974729 9780470974735 0470974737 9780470974759 0470974753 9781119207252 1119207258 |
| DOI: | 10.1002/9781119207252 |
