Key Account Management : the Definitive Guide.

Key Account Management : the Definitive Guide.

""This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just ol...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Woodburn, Diana
Άλλοι συγγραφείς:	McDonald, Malcolm
Μορφή:	Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Chichester : Wiley, 2012.
Έκδοση:	3rd ed.
Θέματα:	Marketing > Key accounts. Selling > Key accounts. BUSINESS & ECONOMICS > General. Business. Key account management. BUSINESS & ECONOMICS > Marketing > Industrial. Electronic books.
Διαθέσιμο Online:	Full Text via HEAL-Link

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